Cassandra Barba at Wilma W2W Awards

Cassandra Barba

VP of Sales & Marketing

For nearly two decades, I’ve had the privilege of leading and executing innovative marketing campaigns that have helped elevate brands to new heights. My work has earned recognition, including the BBB Award of Excellence, several Wilmington Business Journal accolades, and top industry awards. I’m passionate about fostering a collaborative and creative culture, aligning cross-functional teams with core values to drive success. As a seasoned sales and marketing executive, I’m constantly seeking new ways to improve brand awareness, customer satisfaction, and market position. In 2023, I was honored to be a finalist for the Women to Watch Award in the business category. In my free time, I can be found at the gym, hiking, kayaking, or traveling with my family.