As Vice President of Sales & Marketing for Patriot Roofing & Exteriors, Cassandra Barba oversees the company’s sales operations, marketing strategy, lead generation, customer experience initiatives, recruiting, training, and public relations efforts. Her role bridges operational excellence with customer-focused communication, ensuring homeowners receive accurate information and a consistent experience from their first inquiry through project completion. Cassandra brings more than two decades of experience in marketing, sales leadership, business development, and organizational growth. During her career, she has led marketing campaigns, developed sales organizations, implemented CRM systems, created employee development programs, and managed public relations initiatives across multiple industries. Her work focuses on measurable performance, process improvement, and long-term relationship building. Within the roofing and exterior remodeling industry, Cassandra has spent the last decade helping homeowners understand complex roofing systems, energy solutions, and resilience-focused building practices. At Patriot Roofing & Exteriors, Cassandra has played a key role in the company’s growth, implementation of technology platforms such as JobNimbus, development of training programs for roofing sales professionals, expansion into new markets, and national recognition through industry awards. She is also responsible for much of the company’s educational content, community outreach efforts, and public-facing communications. Her professional philosophy centers on transparency, education, and accountability. She believes homeowners make the best decisions when they are given clear information, realistic expectations, and access to qualified professionals who prioritize long-term value over short-term sales tactics.

Credentials & Certifications

• UNCW – Salesforce Admin Certificate 2019
• CUNA Management Program (continuing education) 2005-2014
• McHenry County College – business administration 2004
• WIU – Art Program – certificate for gifted students – 2000
• SIU – Graphic Design – 2001

Topics Cassandra Covers

• Roof Replacements
• Roof Repairs
• Residential Roofing
• Commercial Roofing
• FORTIFIED™ Roofing
• Hurricane Preparedness
• Storm Damage Restoration
• Insurance Claims
• Roofing Warranties
• Exterior Remodeling
• Homeowner Education
• Sales Leadership
• Marketing Strategy
• Customer Experience
• Business Growth
• Recruiting & Leadership Development

Featured Articles & Educational Content

Cassandra oversees and contributes to educational resources including:

Homeowner Resources

• Can Your Insurance Company Deny Coverage Because of an Old Roof?
• What We Learned From Previous North Carolina Hurricanes
• FORTIFIED™ Roofing: What Homeowners Need to Know
• Roof Repair vs. Roof Replacement
• Understanding Roofing Warranties
• How Financing Can Help Protect Your Home

Industry Insights

• Sales Leadership in Roofing
• Marketing Analytics for Home Service Businesses
• Customer Experience Best Practices
• Technology Adoption in Construction
• Community Partnerships & Company News

Awards & Recognition

• WILMA Magazine Women to Watch Finalist – Business (2023)
• Wilmington Business Journal Achiever & Accolade (2025)
• Solar Power World Magazine Guest Contributor
• WILMA Leadership Institute Featured Graduate
• WILMA Women Who Mean Business Honoree
• Press releases and industry publications featured throughout her career

Professional Affiliations

• Wilmington-Cape Fear Home Builders Association
• Professional Women in Building
• Commercial Real Estate Women (CREW)
• WILMA Network
• Azalea Festival Planning Committee
• HOA Board Member (President, Vice President & Treasurer)
• Port City Boxing & Fitness Coach
• Former Chair, National Association of Women in Construction Marketing Council

Career Timeline

Vice President of Sales & Marketing
Patriot Roofing & Exteriors | 2024–Present

Director of Operations
J. Long Custom Homes | 2024

Director of Marketing & Communications
Cape Fear Solar Systems | 2017–2024

Senior Project Manager & Marketing Strategist
WordwrightWeb & Home Services Digital | 2015–2017

Marketing Director
CAFCU (now Alero) | 2005–2014

Assistant General Manager
Mario Tricoci Hair Salons & Day Spas | 1999–2005

Membership Sales Consultant & Trainer
Curves Fitness | 1998–1999